Equipment & Gear
It can be very difficult to find good women’s gear that is not a “dumbed” down version of the men’s gear.Granted the ski industry is moving more forward – but one of these days it would be nice to walk into a shop and find something beside just intermediate/beginner level gear for the
ladies. This will be a difficult one to tackle since the industryis driven by the profit margin and upper end ladies gear is not a large aspect of the market. Still it is a message that needs to get out there. Many ski shops have taken great strides to provide an outstanding inventory of quality women’s equipment and gear. Getting the information about those shops to the membership would be outstanding. These businesses need to be recognized for their efforts to meet the needs of the women patroller. One way to go about this could be by developing a program taken from Golf for Women magazine. They had a yearly article highlight Women Friendly Fairways…let’s take that format and work it towards Women Friendly Ski Shops. There are a few ski shops out there that do a great job of catering to the ladies. It would be nice to highlight these shops and let the ladies know about them.
Women Friendly shops:
The following shops have been recommended by fellow women patrollers as “women” friendly. They carry a wide variety of specific gear and clothing that meet or exceed the needs of the women patrollers.Central Division:
Don Thomas Sporthaus
690 S. Old Woodward
Birmingham, MI 48009
Summit Sports
2650 Grand River Ave East
Lansing, MI 48823
Also other locations in Brighton, MI
Aspen Ski & Board Company
1175 Old Henderson Rd
Columbus, OH 43220
http://www.aspenskiandboard.com/